We may use personal information for the following business purposes:

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• to communicate and respond to your requests and inquiries to Payne;

• to deliver functionality on our sites and for their technical and functional management;

• to engage in transactions with customers, suppliers and business partners and to process orders for Payne products and services;

• to analyze, develop, improve and optimize the use, function and performance of our sites and products and services;

• to manage the security of our sites, networks and systems; and

• to comply with applicable laws and regulations and to operate our business.
   

We may use personal information for the following commercial purposes:

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• to administer subscriptions of Payne professional services and consulting; and

• to market our products and services or related products and services, and to tailor our marketing and sales activities to your or your company's interests.
   

We may also use the names of company CEOs to provide select services to Payne customers which may include publicly-available information regarding names of company CEOs.
 

These purposes are described below in further detail.
 

To communicate and respond to your requests and inquiries to Payne
 

If you get in touch with us (such as by submitting contact forms on our sites, attending conference events or other occasions, sending an email or by visiting social media platforms), we process information about you to communicate with you and to respond to your requests or other inquiries. We can also process personal information to interact with you on third party social networks.
 

To deliver functionality on our sites and for their technical and functional management
 

When you choose to register with us (such as to make use of our software or services), we need to process the personal information provided by you so that we can create and manage a personal account for you. Upon creating your account, we will send you your personal login information. This personal information enables us to administer your account, for example by changing your password for you.
 

To engage in transactions with customers, suppliers and business partners and to process purchases of our products and services
 

If you place an order for our products and services, or if you provide services to Payne, our employees, customers or partners as a supplier or business partner, Payne processes information about you to engage in and administer the relevant transactions (such as by sending invoices and making payments), administer your order, and help you get started and adopt our products and services (e.g., by contacting you to activate your PipeSuite account). If you download products or services from our sites, Payne uses information about you to confirm certain information about your order (for example, that you did not experience problems in the download process).

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To analyze, develop, improve and optimize the use, function and performance of our sites and products and services

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We may process personal information in order to analyze, develop, improve and optimize the use, function and performance of our sites and products and services, including for quality assurance and training purposes, as well as for marketing and sales campaigns. In case the sites permit you to participate in interactive discussions, create a profile, post comments, opportunities or other content, or communicate directly with another user or otherwise engage in networking activities, Payne may process personal information when moderating these activities.

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To manage the security of our sites, networks and systems

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We may collect site use data for security and operations management to help keep our sites, networks and systems secure, or to investigate and prevent potential fraud, including ad fraud and cyber-attacks and to detect bots.

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To comply with applicable laws and regulations and to operate our business

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In some cases, we have to process personal information to comply with applicable laws and regulations, for example, to respond to a request from a regulator or to defend a legal claim. We may also process personal information in the performance and operation of our business, such as to conduct internal audits and investigations or for finance and accounting and archiving and insurance purposes.

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To market our products and services or related products and services and to tailor marketing and sales activities

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Payne may use information about you to notify you about new product releases and service developments, events, alerts, updates, prices, terms, special offers and associated campaigns and promotions (including via newsletters). Payne may also use personal information to advertise Payne's products and services or related products and services, and also to have our distributors, resellers or partners notify you about our products or services or their related products or services (such as via joint sales or product promotions). We do our best to tailor your website visit, marketing experience and our communications to your expressed interests.

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If you attend a conference or event and visit our booth, Payne may process information about you gathered in relation to the event and can share information about your attendance with your company. We may also process your personal information to post testimonials on our sites, but will first obtain your consent to use your name and testimonial.

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To provide select services to Payne customers which may include publicly-available information regarding names of company CEOs

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For some services, we may collect the publicly-available names of CEOs of companies to better understand the status of these companies and help inform our services which relate to providing customers information about other companies.